FOR AUTOMOTIVE & MOBILITY

FOR AUTOMOTIVE &
MOBILITY

Automotive and Mobility Communication for an Industry in Motion


Whether you are entering Europe or transforming within it, we design automotive and mobility communication that turns complexity into clarity, and change into momentum.

Automotive and mobility companies face two very different, but equally demanding, communication challenges today. International brands need to earn trust and relevance in a market that is not one, but many. European manufacturers and suppliers need to lead their organizations through restructuring, site closures, plant takeovers, and consolidation, without losing employees, unions, communities, or investors along the way.
We work on both sides of this industry in transition. Drawing on senior leadership experience at BMW, Porsche and LKQ Europe, including restructuring, M&A, post-merger integration, and transformation, we design communication that holds under pressure and builds trust over time.

Two starting points. One discipline: communication that makes complex change land.

MARKET ENTRY & POSITIONING


Enter Europe with more than a product.

Automotive and mobility companies rarely fail in Europe because of weak technology or uncompetitive pricing. They struggle because trust, relevance and cultural fit remain unresolved, long after market entry has already begun.
Europe is not one market. Regulatory expectations, media cultures, dealer networks and customer priorities differ from country to country. A global narrative that works in one region can fall flat in another, or raise questions it was never designed to answer.

Those unanswered questions tend to show up as:

A strong product, but no European story
High innovation, low awareness or trust
A global brand that does not resonate locally
Unresolved questions on quality, data, cybersecurity, sustainability or service
Executives unprepared for European media and stakeholder expectations
Fragmented communication across headquarters, regional and local teams

Five steps from market entry
to market legitimacy


1. European Market Intelligence
Understand the market before you enter the conversation. We map customer expectations, stakeholder influence, media narratives, reputation barriers and emerging issues, across Europe or in priority countries.

2. European Positioning Strategy
Turn global ambition into a story Europe can trust. We develop the narrative, proof points and country adaptation principles that make your brand relevant and credible in European markets.

3. Reputation, Issues & Trust
Anticipate scrutiny before it is tested. We translate regulatory, political and cultural expectations into a proactive reputation strategy and crisis readiness.

4. Leadership & Stakeholder Activation
Make the strategy visible where it matters. We prepare executives, engage stakeholders and activate the story through media, dealer and fleet communication.

5. European Communications Capability
Build the systems that make growth last. We establish the governance, processes and AI-enabled workflows that sustain communication across Europe.


TRANSFORMATION & RESTRUCTURING


Lead change without losing trust.

Restructuring, plant closures, site takeovers and supplier consolidation are among the most sensitive communication challenges in the automotive industry. Employees, works councils, unions, local communities, customers and investors are all watching, and all need a different message, delivered with the same underlying honesty.
We have led communication through exactly these situations: European restructuring, M&A integration, and organizational transformation across more than 20 markets. We know how to protect reputation and momentum when the stakes, and the scrutiny, are highest.

What this includes:

Restructuring & Site Communication: plant closures, relocations, workforce transitions, and works council engagement
Investor & Financial Communication: messaging that maintains market confidence through disruption
M&A & Post-Merger Integration: aligning culture, structure, and narrative across merging organizations
Works Council & Union Engagement: communication that meets co-determination requirements while protecting business objectives
Leadership Alignment: enabling executives and site leaders to translate strategy into direction, trust and action across the organization.
AI Adoption Communication: building understanding, capability, and confidence as technology reshapes plants and processes

See it in practice: Rebuilding trust in a plant transformation →

Read Christiane’s perspective on automotive communication and trust ↗



Who we Work With:
Automotive, mobility,
the ecosystem around them


OEMs & Brands

EV and New Energy Vehicle brands, premium and luxury automotive companies, and international brands entering or expanding across Europe.

Learn More

Suppliers & Technology

Tier-1 and Tier-2 suppliers, battery, connectivity, software and vehicle-data companies, and mobility-service or fleet providers.

Learn More

Advisory Partners

Management consultancies seeking senior communications, positioning or transformation expertise for automotive and mobility mandates.

Learn More


Our Approach
Diagnose. Frame. Prepare. Activate. Learn.


Whether the challenge is entering Europe, restructuring an organization, or navigating a critical transition, the discipline is the same.
We begin with the business reality: the decision, the market, the stakeholders, the culture, and the risks involved.
We frame a credible direction, prepare leaders and teams, activate communication at the moments that matter, and use feedback to learn and adapt. The approach is tailored to each situation, and designed to build clarity, trust, and lasting communication capability.
AI-enabled. Human-led. Built to earn trust.

Our track record includes building European communications functions from scratch twice: across 27 Central and Eastern European markets for Porsche, and across 16+ European markets for LKQ Europe.

Ready to lead your next chapter with clarity?

Whether you’re entering Europe or transforming within it, let’s build the communication that makes it land.

BACK TO THE OVERVIEW

FAQ

Frequently Asked Questions

Why do automotive and mobility brands struggle in Europe?

Rarely because of technology or price. More often because trust, relevance, and cultural fit remain unresolved. Europe is many markets, with different regulators, media cultures, dealer networks, and customer priorities.

What does a European positioning strategy include?

A narrative that works across Europe, proof points that answer local questions on quality, data, and sustainability, and clear rules for country adaptation. It also defines which messages headquarters owns and which local teams shape.

Can you support communication during a restructuring or plant transformation?

Yes. We design communication for employees, works councils, unions, local communities, customers, and investors, aligned in substance and adapted in tone. Leaders are prepared before every key moment.

How do you work with works councils and unions?

We plan communication around co-determination processes, not against them. Timing, sequence, and content are aligned with HR and legal, so information reaches the right people first and in the right order.

Do you work with suppliers as well as OEMs?

Yes. We work with OEMs, Tier-1 and Tier-2 suppliers, battery, software, and connectivity companies, and mobility and fleet providers. We also support consultancies on automotive mandates.

What experience do you bring from the automotive industry?

Senior leadership roles at BMW, Porsche, and LKQ Europe, including restructuring, M&A, and post-merger integration. We have built European communications functions from scratch twice, across 27 markets for Porsche and 16+ markets for LKQ Europe.

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